Which Is A Better Choice - Authority Sites Or Minisites?
The continuing question regarding authority sites or mini sites may be diminishing in relevance in certain marketing circles. Search engines understandably want to provide solid and good content to the people who represent their customer base. (Even though Google’s massive profits are mainly derived by pay per click advertising.) While all business owners will do what they basically want to do, it is understandable that an owner will follow their marketing instincts and goals. We would not suggest, or recommend, that anybody base their entire business model on mini sites alone. Although you can more successfully do that with an authority site. No matter what, mini sites can still be skillfully employed in your business. You can use Internet marketing to promote new product launches such as Click n Bank.
If you’re building an authority site, it will take patience to see the level of results you would anticipate. Of course those results will also be tempered by the level of competition you’re up against and the niche your site is in. You can certainly compete in a crowded market - if you are willing to do what it takes to win. What you would want to do is target the tough keyword phrase, avoid single word keyword, and then backlink your inner pages more than the home page. What you will also discover is you will rank for very long tail keywords by the truck loads. But that will take time, so you need to be patient.
Google enforces its ideas and preferences by creating algorithms that make it harder on sites that go against what they want. In recent years, especially in 2010, Google has made it plain that it likes authority sites better than sites lacking in substantial content. If your site is considered thin, or lacking in content, you’ll be given a low quality score, in a similar way you’d have to pay more if you were advertising with pay per click. You can still do something with SEO and mini sites, but you will have to work harder at it. Even then, you will not get the same amount of traffic that you could earlier in 2010 with an SEO’d mini site. Unfortunately, that has become a fact of SEO and Google life. If you want to use Internet marketing to its full effect make sure that you use it to promote new product launches such as Click n Bank.
Authority sites can also be used to quickly build credibility. Large websites that are filled with helpful information are more authoritative to visitors. The larger sites simply invite the assumption of authority for many people. This alone will establish credibility for some people. This would be a rare exception to the rule for mini sites. That doesn’t mean it never happens only that it happens rarely.
Overall, it doesn’t make much sense to ask whether mini sites or authority sites are superior. The fact is, each has its own qualities and they serve different purposes. While there are some areas where they overlap, but there are even more dissimilarities.
What it all comes down to, then, is which will serve your needs better? You also have to consider your goals when it comes to your website. Mini sites can be laser targeted and quickly built, while authority sites give you a chance to build a long term business.
If you are just learning about Internet marketing and want to see how it can advertise your business then a prime example is Xtreme Traffic Arbitrage.